View in gallery
An overview of the Daily Skimm
TheSkimm positions itself as a nonpartisan news source, but it skews left according to Ad Fontes Media . At no point during the daily dispatch do the authors overextend into opinion or speculation, however. TheSkimm’s reporting is factual and favorably lacking in the cool neutrality of nonpartisan news . Tone and delivery play a major role in the digestion of any information. What we give up for impartiality leads to impersonality, which is its own caveat for independent news sources. Readers want to know there’s someone on the other side of the screen—but they don’t want to be preached to either. TheSkimm’s solution is to extend a personality and it’s not for everybody.
What is the Daily Skimm?
View in gallery
Outside of their audience, Zakin and Weisberg unknowingly stumbled upon something else in 2012 that many news sources lack. TheSkimm is accessible. Any age group, gender, or political association can skim the Daily Skimm and gain the vital details of one or more major stories .
Who is theSkimm for?
“It’s a professional audience,” Weisberg said. “[We] looked at what they do first thing in the morning. Your alarm goes off, you grab your phone, and you read emails from friends and family first.”
TheSkimm’s casual format and friendly tone are appropriate for an early morning read. Whereas older generations simply turn on the news, younger generations seek quick and personalized information via email.
What makes the Daily Skimm different?
- A tone that resonates
- Provides actual reporting
- Connects readers to a larger narrative
Creates a tone that resonates with their audience
TheSkimm’s tone resonates because it’s “written as if it’s from a friend” according to cofounder Carly Zakin .
“We’ve been able to stand out and be in the top of people’s inbox because people feel like TheSkimm is a friend, and feel like that voice speaks to them.”
The Daily Skimm’s pop culture grabs and lackluster puns aren’t always appropriate, but they aren’t trying to overwhelm, shock, or moralize you either. TheSkimm’s friendly voice discards formality so readers have a starting point for more nuanced topics.
Provides factual reporting
Connects readers to a larger narrative
How does the Daily Skimm deliver the news?
View in gallery
Final thoughts on the Daily Skimm
